My List ♥ ()

Basic Content Analysis Fields

Field Type: Basic

Basic fields are fundamental to content analysis. For instance, URL and Title are virtually always in an analysis, and for traditional inventories and audits form the backbone for every row in the spreadsheet (each row has a unique URL).

See Basic fields below. Or show fields for all field types.

Answer some questions to help select fields

If we take the traditional view of a content inventory or audit, we have rows representing each page (so each row has a unique URL) and then we have columns for things like the meta description or crawl depth. These columns are the different fields we have available to us in our content analysis.

①. Define what you are trying to accomplish.

Your content analysis needs to be grounded on your analyze goal.

Examples: Plan Digital Transformation, Test Content Hypothesis, Provide Better Bid.

②. Define your analysis approach.

Size and complexity of your digital presence

Size and complexity of your digital presence should drive your content analysis approach.

My digital presence is:

Use the calculator

Your approach

Content analysis does not necessarily mean opening up a spreadsheet. Before diving in, you should define your basic approach to the analysis.

Examples: Brute Force; Sample, Rules, Repeat; Quick Take.

③. Select fields toward your goal, grounded in your prioritized list of questions you want answered.

Although you can use this database however you like, in general we recommend that you build up a list of fields that will be useful for your analysis. To do so, just click on the heart next to any field name. After you have hearted some fields, you can see an analysis of your list at My List ♥ (at which point you can move to ④. Start iterating on your analysis, starting with the basics).

File Format ♡

File format (as opposed to content type) is the actual format of the file as delivered by the web server (PDF, HTML, etc). This is especially useful for sites with a large amount of non-HTML.

General Usefulness:

Ease of Automation:

Consider instead: File Group

File Group ♡

On particularly complex digital presences, there may be so many file formats that seeing all of them in charts or presentations is confusing. File Group groups the file formats, for instance "Data or Spreadsheet" to capture CSV and Excel files.

General Usefulness:

Ease of Automation:

Title ♡

The title of the content is the most useful to people when looking at individual "rows" of an inventory. That said, unlike URL, these are not guaranteed to be unique.

General Usefulness:

Ease of Automation:

URL ♡

This is a basic, foundational requirement of an inventory where each "row" is a URL.

General Usefulness:

Ease of Automation:

Unique Content ID ♡

An ID unique for the piece of content. This should be unique across the entire list.

General Usefulness:

Ease of Automation:

Legend