Articles

David Hobbs Consulting has only just started writing articles for the Content Analysis Database (you can see other related articles at David Hobbs Consulting -- going forward general strategy articles will remain there and content analysis articles will be here).

Before adding a column to your content inventory or audit

Carefully consider what fields will be useful in your content inventory or audit.

How to do a content inventory or audit

Follow these steps: 1) Goal → 2) Approach → 3) Prioritize Questions → 4) Collect Basics → 5) Refine → 6) Take Action → 7) Repeat, not just dive into a spreadsheet