{"id":2,"created_at":"2020-10-07T19:17:41.000000Z","updated_at":"2020-10-07T19:17:41.000000Z","name":"Use the right content chart","description":"Answer some questions for a suggested chart.","first_question_id":100,"short":"chart","show_chatbot_prompt":1,"questions":[{"id":100,"created_at":"2020-10-07T19:17:41.000000Z","updated_at":"2020-10-07T19:17:41.000000Z","question_text":"What are you trying to understand or communicate?","question_description":null,"quiz_id":2,"question_type":1,"short_label":"goal","next_expression":null,"is_terminal":null,"pretty_label":"goal","options":[{"id":100,"created_at":"2020-10-07T19:17:41.000000Z","updated_at":"2020-10-07T19:17:41.000000Z","quiz_question_id":100,"order":1,"label":"Not Sure \u2014 just getting started","next_question_id":103,"value_toward_total":null,"next_url":null},{"id":101,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2020-10-07T19:17:42.000000Z","quiz_question_id":100,"order":2,"label":"Relative size of parts of the digital presence","next_question_id":101,"value_toward_total":null,"next_url":null},{"id":102,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2020-10-07T19:17:42.000000Z","quiz_question_id":100,"order":3,"label":"How pervasive something (good or bad) is across the presence","next_question_id":104,"value_toward_total":null,"next_url":null},{"id":103,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2020-10-07T19:17:42.000000Z","quiz_question_id":100,"order":4,"label":"Relative effectiveness of content","next_question_id":111,"value_toward_total":null,"next_url":null},{"id":104,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2020-10-07T19:17:42.000000Z","quiz_question_id":100,"order":5,"label":"Content transformation","next_question_id":114,"value_toward_total":null,"next_url":null}]},{"id":101,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2020-10-07T19:17:42.000000Z","question_text":"Are you trying to chart something that is hierarchical?","question_description":"\nExample natural hierarchies are URL \"folders\" (for instance https:\/\/test.com\/blog\/2020\/my-post has\nthe blog folder with years like 2020 within it) or sites that contain folders. The primary\nrequirement for a hierarchy is that each sub-area is completely contained within its parent.\n                ","quiz_id":2,"question_type":1,"short_label":"hierarchical","next_expression":null,"is_terminal":null,"pretty_label":"hierarchical?","options":[{"id":105,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2020-10-07T19:17:42.000000Z","quiz_question_id":101,"order":1,"label":"Yes","next_question_id":102,"value_toward_total":null,"next_url":null},{"id":106,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2020-10-07T19:17:42.000000Z","quiz_question_id":101,"order":2,"label":"No","next_question_id":103,"value_toward_total":null,"next_url":null}]},{"id":102,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2026-04-03T15:43:04.000000Z","question_text":"Treemap","question_description":"\nTreemaps are an effective method of presenting \nup to three levels of hierarchical information in a compact form.\n\nThis is an example treemap of site (the colors) and the first folder (the individual\nblocks):\n\n![Example treemap in Content Chimera](\/images\/landing-page\/interactive-chart.gif)\n","quiz_id":2,"question_type":1,"short_label":"treemap","next_expression":null,"is_terminal":1,"pretty_label":"treemap","options":[]},{"id":103,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2026-04-03T15:43:04.000000Z","question_text":"Simple Bar Chart","question_description":"\nBar charts are, in many ways, the king of charts. As humans we can easily\ndifferentiate relative lengths and conceptually bar charts are easy to understand.\nThey are also easy to generate.\n\nFor any site analysis, a good bar chart to start with (which is also the default\nchart in Content Chimera) is simply a bar chart where each bar is a folder and\nthe heights are the count of (deduplicated) URLs:\n\n![Example bar chart in Content Chimera](\/images\/quiz\/simple-bar.png)\n","quiz_id":2,"question_type":1,"short_label":"bar","next_expression":null,"is_terminal":1,"pretty_label":"bar","options":[]},{"id":104,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2025-09-03T14:20:21.000000Z","question_text":"Are you charting one issue or multiple issues?","question_description":"\nAre you trying to visualize multiple issues at once or one at a time? For example, are\nyou just trying to visualize the pervasiveness of pages that are tagged to country, or \nare you trying to visualize the pervasiveness of country, region, topic, language, and \nauthor all at once?\n                ","quiz_id":2,"question_type":1,"short_label":"issues","next_expression":"105","is_terminal":null,"pretty_label":"chart one or many issues?","options":[{"id":107,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2020-10-07T19:17:42.000000Z","quiz_question_id":104,"order":1,"label":"One issue","next_question_id":null,"value_toward_total":null,"next_url":null},{"id":108,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2020-10-07T19:17:42.000000Z","quiz_question_id":104,"order":2,"label":"Multiple issues","next_question_id":null,"value_toward_total":null,"next_url":null}]},{"id":105,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2025-09-03T14:20:21.000000Z","question_text":"For the issue(s) you are tracking, can each content item have multiple values or a single value?","question_description":"\nFor any one page or content item, for the issue you are tracking can there:\n\n* only be one value per page (for instance, each page is one content type) \n* be multiple values per page (for example, a single page could be tagged to multiple topics).\n\nOr are you simply trying to capture: \n\n* whether or not an element exists at all (for instance, whether a page has *any* topic values applied to it).\n                ","quiz_id":2,"question_type":1,"short_label":"multi_or_single","next_expression":"case(and(`issues_option_id`=107,`multi_or_single_option_id`=109),107,and(`issues_option_id`=107,`multi_or_single_option_id`=110),108,and(`issues_option_id`=107,`multi_or_single_option_id`=111),107,and(`issues_option_id`=108,`multi_or_single_option_id`=109),110,and(`issues_option_id`=108,`multi_or_single_option_id`=110),106,and(`issues_option_id`=108,`multi_or_single_option_id`=111),109,103)","is_terminal":null,"pretty_label":"yes\/no values?","options":[{"id":109,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2020-10-07T19:17:42.000000Z","quiz_question_id":105,"order":1,"label":"Single Values","next_question_id":null,"value_toward_total":null,"next_url":null},{"id":110,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2020-10-07T19:17:42.000000Z","quiz_question_id":105,"order":3,"label":"Multiple Values","next_question_id":null,"value_toward_total":null,"next_url":null},{"id":111,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2020-10-07T19:17:42.000000Z","quiz_question_id":105,"order":2,"label":"Yes\/No Values","next_question_id":null,"value_toward_total":null,"next_url":null}]},{"id":106,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2026-04-03T15:43:04.000000Z","question_text":"Network Graph Diagram","question_description":"\n                \n> There is almost certainly a way you can narrow and reduce\n> what you are trying to communicate, so you do NOT use\n> a network graph for display. Network graphs are more useful\n> for exploration and to query against\n> behind the scenes (which Content Chimera\n> does in multi-value analysis for example). In general, \n> you should reframe what you are trying to graph. For example,\n> reduce what you are trying to communicate down to a percentage\n> of yes\/no values -- go back one question and select \"yes\/no\"\n> to see this option.\n\nA graph network diagram shows relationships, which can be \nmany-to-many relationships. In this example, we see content types\n(in green), pages (in yellow), and html table classes (in pink).\n\n![Example bar chart in Content Chimera](\/images\/quiz\/graph-example.png)\n\n\n                ","quiz_id":2,"question_type":1,"short_label":"network","next_expression":null,"is_terminal":1,"pretty_label":"network","options":[]},{"id":107,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2026-04-03T15:43:04.000000Z","question_text":"Stacked Bar Chart","question_description":"\nA stacked bar chart is useful in many situations, but in particular it is useful\nwhen:\n\n* There are a small number of values pushing the color -- they work especially well for simple yes\/no values\n* When the total bar heights are not wildly different\n* When you are comparing the same overall bar chart in different contexts (for instance, you might have the distribution of the top folders of the site, and color that same chart by different values)\n\nThis is an example where the total height is the pages and the colors represent whether the content\nis a near duplicate (in red), a canonical copy (in yellow), trivial (in gray), or none of the above\n(in green) by site section:\n\n\n![Example bar chart in Content Chimera](\/images\/quiz\/stacked-bar.png)\n                ","quiz_id":2,"question_type":1,"short_label":"stacked_bar","next_expression":null,"is_terminal":1,"pretty_label":"stacked bar","options":[]},{"id":108,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2026-04-03T15:43:04.000000Z","question_text":"Heatmap Table","question_description":"\n\nA heatmap table is useful for displaying the prevalence of values\nwhen there can be multiple values per content item. For instance, \nthis example chart shows the counts of the different table classes\nby primary content types (the first row captures when there was\nno table class):\n\n\n![Example bar chart in Content Chimera](\/images\/quiz\/table-class-pervasiveness.png)\n\n                ","quiz_id":2,"question_type":1,"short_label":"heatmap_table","next_expression":null,"is_terminal":1,"pretty_label":"heatmap table","options":[]},{"id":109,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2026-04-03T15:43:04.000000Z","question_text":"Pervasiveness Table","question_description":"\n\nA pervasiveness table presents a ton of information in a small\nspace. Notably, a pervasiveness chart is *summarizing* various\nissues. In the example below we can see what each content type\n(the rows) has what percentage of pages with at least one country, \nkeyword, language, etc:\n\n\n![Example bar chart in Content Chimera](\/images\/quiz\/pervasiveness.png)\n\n                ","quiz_id":2,"question_type":1,"short_label":"pervasiveness_table","next_expression":null,"is_terminal":1,"pretty_label":"pervasiveness table","options":[]},{"id":110,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2026-04-03T15:43:04.000000Z","question_text":"Small multiples or big text","question_description":"\n\nRepeating the same chart while changing one component is\none way of representing multiple issues at once (although a pervasiveness\ntable is probably better, if you can get the values to a simple\nyes\/no, such as whether the page has an html table at all). In \nthe following example we see the same bar chart but it is representing\ndifferent potential migration issues -- this particular series\nof charts works since it clearly shows that there do not appear\nto be many of these technical issues across the board:\n\n![Example bar chart in Content Chimera](\/images\/quiz\/small-mult.png)\n\n                ","quiz_id":2,"question_type":1,"short_label":"small_mults","next_expression":null,"is_terminal":1,"pretty_label":"small multiples","options":[]},{"id":111,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2020-10-07T19:17:42.000000Z","question_text":"Are you attempting to demonstrate the overall range of effectiveness, or the relative bang-for-the-buck of your content?","question_description":"","quiz_id":2,"question_type":1,"short_label":"relative_effectiveness","next_expression":null,"is_terminal":null,"pretty_label":"relative effectiveness","options":[{"id":112,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2020-10-07T19:17:42.000000Z","quiz_question_id":111,"order":1,"label":"Range of values","next_question_id":112,"value_toward_total":null,"next_url":null},{"id":113,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2020-10-07T19:17:42.000000Z","quiz_question_id":111,"order":2,"label":"Bang for the buck","next_question_id":113,"value_toward_total":null,"next_url":null}]},{"id":112,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2026-04-03T15:43:04.000000Z","question_text":"\"Binned\" bar chart","question_description":"\n\n> For very skewed data like the example below, the only real\n> value of the binned bar chart is to show that it is skewed.\n> In general, crossing it with other information will be more\n> useful (to see that option, go back and answer \"bang for the buck\"\n\nIn the example below we see the distribution of pageviews (for example,\nover 2,000\npages had between 179 and 1,165 pageviews). Automated binning (grouping\nranges of values together) will help you put together this type of graph.\n\n![Example bar chart in Content Chimera](\/images\/quiz\/bar-binned.png)\n\n                ","quiz_id":2,"question_type":1,"short_label":"binned_bar","next_expression":null,"is_terminal":1,"pretty_label":"binned bar","options":[]},{"id":113,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2026-04-03T15:43:04.000000Z","question_text":"Scatter chart","question_description":"\n\n> A scatter plot requires more data than other chart types.\n> In particular, you need two numeric values to plot.\n\nA scatter plot compares to values, with each dot representing\nsome grouping of the content (unless you plotted every piece\nof content). In the example below, we had classified the \ncontent to three levels of content types. The top level is\nrepresented by the color and the second level is represented\nby the dots. Toward the upper left represents more effective\ncontent: where a relatively small amount of content produced\na large amount of pageviews\/downloads. Of course \"effectiveness\" could \nbe represented by other measures. \n\n\n![Example bar chart in Content Chimera](\/images\/quiz\/scatter.png)\n\n                ","quiz_id":2,"question_type":1,"short_label":"scatter_chart","next_expression":null,"is_terminal":1,"pretty_label":"scatter chart","options":[]},{"id":114,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2020-10-07T19:17:42.000000Z","question_text":"What do you want to visualize?","question_description":null,"quiz_id":2,"question_type":1,"short_label":"transformation","next_expression":null,"is_terminal":null,"pretty_label":"transformation","options":[{"id":114,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2020-10-07T19:17:42.000000Z","quiz_question_id":114,"order":1,"label":"The effort and overview of the transformation","next_question_id":115,"value_toward_total":null,"next_url":null},{"id":115,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2020-10-07T19:17:42.000000Z","quiz_question_id":114,"order":2,"label":"The *flow* of the transformation","next_question_id":116,"value_toward_total":null,"next_url":null}]},{"id":115,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2026-04-03T15:43:04.000000Z","question_text":"Transformation Effort and Overview Bar Charts","question_description":"\n\nWhen summarizing a content transformation effort, \nyou need to see three things:\n\n1. The \"buckets\" of content (the overall grouping of content, which may be content types but will probably be more detailed like \"press releases over two years old\"\n2. The disposition of content (how the content will be handled and treated)\n3. The resourcing (what teams or companies will do what work)\n\nA straightforward way of doing this is in three bar charts, each\nrepresenting one of the above factors.\n\n![Example bar chart in Content Chimera](\/images\/landing-page\/assignments.png)\n\n                ","quiz_id":2,"question_type":1,"short_label":"transformation_bar","next_expression":null,"is_terminal":1,"pretty_label":"transformation bar","options":[]},{"id":116,"created_at":"2020-10-07T19:17:42.000000Z","updated_at":"2026-04-03T15:43:04.000000Z","question_text":"Sankey of transformation flows","question_description":"\n\nA sankey diagram is useful to show *flows*. In the following\nchart we see how different types of content will be treated.\n\n![Example bar chart in Content Chimera](\/help\/_images\/sankey-example.png)\n\n                ","quiz_id":2,"question_type":1,"short_label":"sankey","next_expression":null,"is_terminal":1,"pretty_label":"sankey","options":[]}]}