Testing Content Hypotheses
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Far too often recommendations are based on anectdotal information or pages that we happened to see in our analysis. But that approach can lead us to address an issue that is very isolated so perhaps less important. 

Instead, with Content Chimera we can **test** our hypotheses about content across the entire digital presence.

We can test hypotheses by:

1. Scraping a pattern. 
2. Graphing the distribution of that pattern.

For more background on this concept, see `Content Hypotheses <https://davidhobbsconsulting.com/articles/content-hypotheses>`_ and `Pervasiveness and Heatmap Tables: Visualizing the Big Picture <https://davidhobbsconsulting.com/articles/pervasiveness-and-heatmap-tables>`_.