Agencies and integrators implement websites, as well as services leading up to and after launches. Content Chimera can help win bigger deals, respond faster to client needs, and reduce risk while being more efficient.
Content Chimera is a tool to communicate and engage with stakeholders about their digital presence, dynamically answer content questions, and make content decisions. It does this with interactive charting, a rules engine, merging from sources such as Google Analytics, deduplicating URLs, multi-level analysis for complex/global digital presences, automated multi-step processing, near duplicate probabilistic analysis, on-the-go analysis across devices, and team support. Content Chimera imports from source systems such as CMSes or crawlers (or it can do the crawl itself, with features such as "circuit breakers" for very large crawls).See features.
Bigger clients usually have bigger digital presences, and bigger means approaching these projects in a different manner. In particular, bigger digital presences often mean more websites. Even if the potential client is initially thinking about making narrow changes (for instance to the main corporate site), the highest impact would usually be making organization-wide site changes.
Content Chimera is built for large digital web presences, allowing you to have a data-driven view across websites (see example). In particular, Content Chimera helps win bigger deals by:
Obviously all things digital move quickly, but existing approaches do not allow fast, content-rich answers to questions. Content Chimera allows you to move fast:
The typical process is very cumbersome with a lot of "plumbing" work, which not only is inefficient but it is more error prone and difficult to iterate:
Content Chimera works to keep your discussions at the meaningful level, where you have conversations with business stakeholders (see example of applying rules):
Regardless of whose "fault" it is or what the contract says, everyone looks bad when there are surprises in big digital projects (and it may cost you eating hours). Fundamentally we want to understand the risks early, so we can discuss them with all stakeholders as early as possible.
Content Chimera helps reduce this risk:
You can provide higher value to your clients.
|Status Quo||New, higher-value services|
|Content audit||Content patterns and decisions with manifest and rules|
|Static deliverables||Interactive workshops to engage and drive discussion|
|Migration support by bucket of hours||Rich migration plan and reliable scope|
|Answer content questions with anecdotal and arbitrary observations||Answer content questions automatically and see pervasiveness and distribution|
|Have clients do line-by-line review of their content||Drive discussions about business-level rules about content|
|Scare clients to take action by impressing them with the sheer volume of their content||Help reduce spurious URLs from the analysis, and explore patterns about their content so they can take action|
|Spreadsheets that are difficult to maintain and are only interesting to a narrow audience||Interactive charts that are automatically maintained, allow dynamic exploration, and appeal to a far broader audience|
|Single or two-source data analysis||Cross information from multiple data sources, for instance charting pageviews from Adobe Analytics, content type from your CMS, and URL folders as derived by Content Chimera.|